Wang From Home

Different brands have had their own take on how to interact with their consumers during COVID19, Alexander Wang is one of my favourite brands and their social media presence has always been amazing. Since COVID19 as taken over the world Alexander Wang were there from the start, being really interactive with their audience. Keeping the brand alive and the morale of their audience at a high.

Alex launched a 'Wang from Home' series on Instagram, where it would be live chat with Alex himself and another celebrity. Watching interviews and documentaries or even just a video where other people are having a conversation makes things a lot less lonely during this time, if you do feel lonely.

Here are some of the visuals that were released on Alexander Wang's socials to promote the series.

I decided to do my own take on some visuals for this series, with the woman that is on everyones lips and through their earphones at the moment, Doja Cat. Who has been plastered on Alexander Wang's socials recently and has been spotted wearing the brands signature legging and bra set, out and about before lockdown.

Using Photoshop I tried to get my creativity going, after feeling very un-creative and really questioning where has my brain really gone. But once I just started I got into the swing of it. I think doing little design tasks like this really help get the creativity flowing and remind me how much I love communicating through visuals.